Desbloqueie oportunidades de receita conectada

À medida que os transportes e o setor automóvel são cada vez mais impulsionados pela digitalização, as oportunidades para os Fabricantes de Equipamento Original (OEM) explorarem novos fluxos de receitas através de serviços conectados nunca foram tão promissoras. A Drivetech Partners está na vanguarda desta revolução, aproveitando relacionamentos profundos da indústria e conhecimento tecnológico para ajudar os OEMs a explorar e aproveitar essas receitas crescentes.

Receitas inovadoras de serviços de mobilidade OEM

Desde infoentretenimento premium e sistemas de navegação aprimorados até monitoramento da saúde do veículo baseado em assinatura e serviços telemáticos, ajudamos os OEMs a projetar e implantar um conjunto de serviços de assinatura conectados de vários fornecedores que atendem à demanda do consumidor moderno por tecnologia e conveniência.

  • Subscription-Based Services

    Offer premium subscription packages for connected services such as advanced navigation, real-time traffic updates, remote vehicle monitoring, and concierge services. These subscription-based models provide recurring revenue streams for OEMs.

  • Telematics Data Monetisation

    Collect and analyze vehicle data to offer insights to third-party businesses, such as insurance companies, fleet operators, and advertisers. OEMs can monetize this data by providing valuable analytics and personalised services based on driving behavior, vehicle health, and user preferences.

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  • In-Vehicle Entertainment and Content

    Partner with content providers to offer streaming services, gaming platforms, and personalized entertainment options within the vehicle. OEMs can monetize these services through subscription fees, advertising, and revenue-sharing agreements.

  • Ecosystem Integration

    Create an open platform that allows third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can generate revenue through app store commissions, licensing fees, and partnerships with developers.

  • Value-Added Services

    Offer value-added services such as remote vehicle diagnostics, predictive maintenance, and over-the-air software updates. These services enhance the ownership experience, increase customer loyalty, and can be monetized through one-time fees or subscription models.

  • MaaS Mobility Services

    Expand beyond traditional vehicle ownership models by offering mobility-as-a-service (MaaS) platforms, ride-sharing, and car-sharing programs. OEMs can generate revenue through ride commissions, subscription fees, and usage-based pricing models.

  • Connected Commerce

    Enable in-vehicle commerce experiences, allowing users to make purchases, reservations, and transactions directly from the vehicle. OEMs can monetize these transactions through partnerships, affiliate marketing, and transaction fees.

  • Personalised Experiences & AI

    Leverage artificial intelligence and machine learning algorithms to deliver personalized recommendations, offers, and experiences based on user preferences, habits, and behavior. OEMs can monetize these personalised services through targeted advertising, upselling, and premium features.

Estratégias de monetização de dados OEM

Os parceiros da Drivetech orientam os OEMs no aproveitamento e análise ética dos dados dos veículos em conformidade com as regulamentações locais para desbloquear insights poderosos sobre o comportamento do consumidor, desempenho do veículo e possíveis melhorias de serviço, abrindo novos caminhos para receitas através de serviços e parcerias direcionadas.

  • Anonymised Data Sales

    OEMs can aggregate and anonymise vehicle data to protect user privacy while selling valuable insights to third-party businesses, such as insurance companies, urban planners, and marketers. This data can include traffic patterns, road conditions, and vehicle usage statistics, which can be used for market research, predictive analytics, and targeted advertising.

  • Subscription-Based Services

    Offer premium subscription packages that provide access to advanced vehicle data and analytics services. These services can include real-time vehicle diagnostics, predictive maintenance alerts, and personalized driving insights. Subscriptions can be sold directly to consumers or through partnerships with fleet operators, insurance companies, and other businesses.

  • API Access

    Create application programming interfaces (APIs) that allow third-party developers to access and integrate vehicle data into their own applications and services. OEMs can charge developers for access to these APIs based on usage, data volume, or subscription fees.

  • Value-Added Services

    Develop and monetize value-added services that leverage vehicle data to enhance the ownership experience. These services can include remote vehicle monitoring, stolen vehicle recovery, and usage-based insurance. OEMs can charge one-time fees or subscription fees for access to these services.

  • Data Licensing

    License proprietary vehicle data to third-party businesses for use in their own products and services. This can include licensing agreements with navigation software providers, telematics companies, and smart city developers. OEMs can negotiate licensing fees based on the value of the data and the scope of the usage rights granted.

  • Data Partnerships

    Establish strategic partnerships with other businesses to exchange or share vehicle data for mutual benefit. For example, OEMs can partner with insurance companies to share vehicle telematics data in exchange for discounted insurance premiums for customers. These partnerships can create new revenue streams and enhance customer loyalty.

  • In-Vehicle Advertising

    Monetise vehicle data by delivering targeted advertisements and promotions directly to vehicle infotainment systems. OEMs can partner with advertisers to deliver personalized ads based on factors such as location, driving behavior, and user preferences. Revenue can be generated through ad impressions, clicks, and conversions.

Receitas do ecossistema OEM

Os OEMs podem implementar várias estratégias de integração de ecossistemas para gerar receitas, aproveitando parcerias, plataformas e desenvolvedores terceirizados. Crie um ecossistema interconectado onde veículos, smartphones, empresas e infraestrutura urbana se comuniquem de maneira fluida, ofereça aos consumidores uma experiência de usuário coesa e intuitiva e aos OEMs fluxos de receita recorrentes.

  • Developer Platforms

    Integrate developer platforms and application programming interfaces (APIs) that enable third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can charge developers for access to these platforms, API usage, or subscription fees based on the value of the services provided.

  • App Marketplaces

    Establish app marketplaces within vehicles, similar to smartphone app stores, where users can discover and download a wide range of apps and services. OEMs can charge developers a commission or listing fee for each app sold through the marketplace, creating a new revenue stream.

  • In-Vehicle Purchases

    Enable in-vehicle purchases of digital goods and services, such as navigation maps, entertainment content, and productivity tools. OEMs can take a percentage of each transaction as a platform fee, similar to app stores on mobile devices.

  • Subscription Services

    Offer subscription-based services that provide access to premium features and content within the vehicle ecosystem. These services can include advanced navigation, streaming media, and personalized assistance. OEMs can charge users a monthly or annual subscription fee, with a portion of the revenue shared with content providers and developers.

  • Advertising and Sponsorships

    Monetise the vehicle ecosystem through targeted advertising and sponsorships. OEMs can partner with brands and advertisers to deliver relevant ads and promotions to users based on their location, preferences, and behavior. Revenue can be generated through ad impressions, clicks, and conversions.

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  • Data Monetisation

    Leverage the data generated by third-party apps and services within the vehicle ecosystem to create new revenue streams. OEMs can aggregate and anonymize this data to provide valuable insights to advertisers, marketers, and urban planners, charging a fee for access to the data.

  • Partnership Programs

    Establish partnership programs with third-party developers, content providers, and service providers to co-create and distribute innovative solutions within the vehicle ecosystem. OEMs can generate revenue through partnership fees, revenue-sharing agreements, and joint marketing initiatives.

Por que escolher os Parceiros Drivetech?

Contato

Impulsione as receitas de mobilidade da próxima geração

Um veículo de cada vez


Em parceria com a Drivetech Partners, os OEMs automotivos podem transcender os modelos de negócios tradicionais, aproveitando o vasto potencial das receitas conectadas.


Contate-nos hoje para explorar todo o espectro de oportunidades que aguardam sua marca na era conectada.