OEM 연결 수익 및 B2C 기회

연결된 수익 창출 기회 확보

운송 및 자동차가 점점 더 디지털화되면서 OEM(Original Equipment Manufacturer)이 연결된 서비스를 통해 새로운 수익원을 활용할 수 있는 기회가 그 어느 때보다 유망해졌습니다. Drivetech Partners는 이러한 혁명의 선두에 서서 깊은 업계 관계와 기술 전문 지식을 활용하여 OEM이 급성장하는 수익을 탐색하고 활용할 수 있도록 돕습니다.

혁신적인 OEM 모빌리티 서비스 수익

프리미엄 인포테인먼트 및 향상된 내비게이션 시스템부터 구독 기반 차량 상태 모니터링 및 텔레매틱스 서비스에 이르기까지 OEM이 기술과 편의성에 대한 현대 소비자의 요구를 충족하는 여러 공급업체의 연결된 구독 서비스 제품군을 설계하고 배포하도록 돕습니다.

  • Subscription-Based Services

    Offer premium subscription packages for connected services such as advanced navigation, real-time traffic updates, remote vehicle monitoring, and concierge services. These subscription-based models provide recurring revenue streams for OEMs.

  • Telematics Data Monetisation

    Collect and analyze vehicle data to offer insights to third-party businesses, such as insurance companies, fleet operators, and advertisers. OEMs can monetize this data by providing valuable analytics and personalised services based on driving behavior, vehicle health, and user preferences.

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  • In-Vehicle Entertainment and Content

    Partner with content providers to offer streaming services, gaming platforms, and personalized entertainment options within the vehicle. OEMs can monetize these services through subscription fees, advertising, and revenue-sharing agreements.

  • Ecosystem Integration

    Create an open platform that allows third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can generate revenue through app store commissions, licensing fees, and partnerships with developers.

  • Value-Added Services

    Offer value-added services such as remote vehicle diagnostics, predictive maintenance, and over-the-air software updates. These services enhance the ownership experience, increase customer loyalty, and can be monetized through one-time fees or subscription models.

  • MaaS Mobility Services

    Expand beyond traditional vehicle ownership models by offering mobility-as-a-service (MaaS) platforms, ride-sharing, and car-sharing programs. OEMs can generate revenue through ride commissions, subscription fees, and usage-based pricing models.

  • Connected Commerce

    Enable in-vehicle commerce experiences, allowing users to make purchases, reservations, and transactions directly from the vehicle. OEMs can monetize these transactions through partnerships, affiliate marketing, and transaction fees.

  • Personalised Experiences & AI

    Leverage artificial intelligence and machine learning algorithms to deliver personalized recommendations, offers, and experiences based on user preferences, habits, and behavior. OEMs can monetize these personalised services through targeted advertising, upselling, and premium features.

OEM 데이터 수익화 전략

Drivetech 파트너는 OEM이 현지 규정에 따라 차량 데이터를 윤리적으로 활용하고 분석하여 소비자 행동, 차량 성능 및 잠재적인 서비스 향상에 대한 강력한 통찰력을 얻고, 대상 서비스 및 파트너십을 통해 수익을 위한 새로운 길을 열어줄 수 있도록 안내합니다.

  • Anonymised Data Sales

    OEMs can aggregate and anonymise vehicle data to protect user privacy while selling valuable insights to third-party businesses, such as insurance companies, urban planners, and marketers. This data can include traffic patterns, road conditions, and vehicle usage statistics, which can be used for market research, predictive analytics, and targeted advertising.

  • Subscription-Based Services

    Offer premium subscription packages that provide access to advanced vehicle data and analytics services. These services can include real-time vehicle diagnostics, predictive maintenance alerts, and personalized driving insights. Subscriptions can be sold directly to consumers or through partnerships with fleet operators, insurance companies, and other businesses.

  • API Access

    Create application programming interfaces (APIs) that allow third-party developers to access and integrate vehicle data into their own applications and services. OEMs can charge developers for access to these APIs based on usage, data volume, or subscription fees.

  • Value-Added Services

    Develop and monetize value-added services that leverage vehicle data to enhance the ownership experience. These services can include remote vehicle monitoring, stolen vehicle recovery, and usage-based insurance. OEMs can charge one-time fees or subscription fees for access to these services.

  • Data Licensing

    License proprietary vehicle data to third-party businesses for use in their own products and services. This can include licensing agreements with navigation software providers, telematics companies, and smart city developers. OEMs can negotiate licensing fees based on the value of the data and the scope of the usage rights granted.

  • Data Partnerships

    Establish strategic partnerships with other businesses to exchange or share vehicle data for mutual benefit. For example, OEMs can partner with insurance companies to share vehicle telematics data in exchange for discounted insurance premiums for customers. These partnerships can create new revenue streams and enhance customer loyalty.

  • In-Vehicle Advertising

    Monetise vehicle data by delivering targeted advertisements and promotions directly to vehicle infotainment systems. OEMs can partner with advertisers to deliver personalized ads based on factors such as location, driving behavior, and user preferences. Revenue can be generated through ad impressions, clicks, and conversions.

OEM 생태계 수익

OEM은 다양한 생태계 통합 전략을 구현하여 파트너십, 플랫폼 및 타사 개발자를 활용하여 수익을 창출할 수 있습니다. 차량, 스마트폰, 비즈니스 및 도시 인프라가 원활하게 통신하고 소비자에게 일관되고 직관적인 사용자 경험을 제공하며 OEM에게 지속적인 수익 창출을 제공하는 상호 연결된 생태계를 만듭니다.

  • Developer Platforms

    Integrate developer platforms and application programming interfaces (APIs) that enable third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can charge developers for access to these platforms, API usage, or subscription fees based on the value of the services provided.

  • App Marketplaces

    Establish app marketplaces within vehicles, similar to smartphone app stores, where users can discover and download a wide range of apps and services. OEMs can charge developers a commission or listing fee for each app sold through the marketplace, creating a new revenue stream.

  • In-Vehicle Purchases

    Enable in-vehicle purchases of digital goods and services, such as navigation maps, entertainment content, and productivity tools. OEMs can take a percentage of each transaction as a platform fee, similar to app stores on mobile devices.

  • Subscription Services

    Offer subscription-based services that provide access to premium features and content within the vehicle ecosystem. These services can include advanced navigation, streaming media, and personalized assistance. OEMs can charge users a monthly or annual subscription fee, with a portion of the revenue shared with content providers and developers.

  • Advertising and Sponsorships

    Monetise the vehicle ecosystem through targeted advertising and sponsorships. OEMs can partner with brands and advertisers to deliver relevant ads and promotions to users based on their location, preferences, and behavior. Revenue can be generated through ad impressions, clicks, and conversions.

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  • Data Monetisation

    Leverage the data generated by third-party apps and services within the vehicle ecosystem to create new revenue streams. OEMs can aggregate and anonymize this data to provide valuable insights to advertisers, marketers, and urban planners, charging a fee for access to the data.

  • Partnership Programs

    Establish partnership programs with third-party developers, content providers, and service providers to co-create and distribute innovative solutions within the vehicle ecosystem. OEMs can generate revenue through partnership fees, revenue-sharing agreements, and joint marketing initiatives.

Drivetech 파트너를 선택하는 이유는 무엇입니까?

연락하다

차세대 모빌리티 수익 창출

한 번에 한 대의 차량


Drivetech 파트너와의 파트너십을 통해 자동차 OEM은 기존 비즈니스 모델을 뛰어넘어 연결된 수익의 막대한 잠재력을 활용할 수 있습니다.


연결된 시대에 귀하의 브랜드를 기다리고 있는 다양한 기회를 탐색하려면 지금 당사에 문의하십시오.

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