Débloquez des opportunités de revenus connectées
Alors que les transports et l’automobile sont de plus en plus influencés par la numérisation, les opportunités pour les fabricants d’équipement d’origine (OEM) d’exploiter de nouvelles sources de revenus grâce aux services connectés n’ont jamais été aussi prometteuses. Drivetech Partners est à l'avant-garde de cette révolution, tirant parti de relations industrielles approfondies et d'une expertise technologique pour aider les équipementiers à explorer et à exploiter ces revenus en plein essor.
Revenus des services de mobilité OEM innovants
Des systèmes d'infodivertissement haut de gamme aux systèmes de navigation améliorés, en passant par les services de surveillance de l'état des véhicules et de télématique par abonnement, nous aidons les équipementiers à concevoir et à déployer une suite de services d'abonnement connectés provenant de plusieurs fournisseurs qui répondent à la demande du consommateur moderne en matière de technologie et de commodité.
Subscription-Based Services
Offer premium subscription packages for connected services such as advanced navigation, real-time traffic updates, remote vehicle monitoring, and concierge services. These subscription-based models provide recurring revenue streams for OEMs.
Telematics Data Monetisation
ButtonCollect and analyze vehicle data to offer insights to third-party businesses, such as insurance companies, fleet operators, and advertisers. OEMs can monetize this data by providing valuable analytics and personalised services based on driving behavior, vehicle health, and user preferences.
In-Vehicle Entertainment and Content
Partner with content providers to offer streaming services, gaming platforms, and personalized entertainment options within the vehicle. OEMs can monetize these services through subscription fees, advertising, and revenue-sharing agreements.
Ecosystem Integration
Create an open platform that allows third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can generate revenue through app store commissions, licensing fees, and partnerships with developers.
Value-Added Services
Offer value-added services such as remote vehicle diagnostics, predictive maintenance, and over-the-air software updates. These services enhance the ownership experience, increase customer loyalty, and can be monetized through one-time fees or subscription models.
MaaS Mobility Services
Expand beyond traditional vehicle ownership models by offering mobility-as-a-service (MaaS) platforms, ride-sharing, and car-sharing programs. OEMs can generate revenue through ride commissions, subscription fees, and usage-based pricing models.
Connected Commerce
Enable in-vehicle commerce experiences, allowing users to make purchases, reservations, and transactions directly from the vehicle. OEMs can monetize these transactions through partnerships, affiliate marketing, and transaction fees.
Personalised Experiences & AI
Leverage artificial intelligence and machine learning algorithms to deliver personalized recommendations, offers, and experiences based on user preferences, habits, and behavior. OEMs can monetize these personalised services through targeted advertising, upselling, and premium features.
Stratégies de monétisation des données OEM
Les partenaires Drivetech guident les équipementiers dans l'exploitation et l'analyse éthiques des données des véhicules, conformément aux réglementations locales, afin d'obtenir des informations précieuses sur le comportement des consommateurs, les performances des véhicules et les améliorations potentielles des services, ouvrant ainsi de nouvelles voies de revenus grâce à des services et des partenariats ciblés.
Anonymised Data Sales
OEMs can aggregate and anonymise vehicle data to protect user privacy while selling valuable insights to third-party businesses, such as insurance companies, urban planners, and marketers. This data can include traffic patterns, road conditions, and vehicle usage statistics, which can be used for market research, predictive analytics, and targeted advertising.
Subscription-Based Services
Offer premium subscription packages that provide access to advanced vehicle data and analytics services. These services can include real-time vehicle diagnostics, predictive maintenance alerts, and personalized driving insights. Subscriptions can be sold directly to consumers or through partnerships with fleet operators, insurance companies, and other businesses.
API Access
Create application programming interfaces (APIs) that allow third-party developers to access and integrate vehicle data into their own applications and services. OEMs can charge developers for access to these APIs based on usage, data volume, or subscription fees.
Value-Added Services
Develop and monetize value-added services that leverage vehicle data to enhance the ownership experience. These services can include remote vehicle monitoring, stolen vehicle recovery, and usage-based insurance. OEMs can charge one-time fees or subscription fees for access to these services.
Data Licensing
License proprietary vehicle data to third-party businesses for use in their own products and services. This can include licensing agreements with navigation software providers, telematics companies, and smart city developers. OEMs can negotiate licensing fees based on the value of the data and the scope of the usage rights granted.
Data Partnerships
Establish strategic partnerships with other businesses to exchange or share vehicle data for mutual benefit. For example, OEMs can partner with insurance companies to share vehicle telematics data in exchange for discounted insurance premiums for customers. These partnerships can create new revenue streams and enhance customer loyalty.
In-Vehicle Advertising
Monetise vehicle data by delivering targeted advertisements and promotions directly to vehicle infotainment systems. OEMs can partner with advertisers to deliver personalized ads based on factors such as location, driving behavior, and user preferences. Revenue can be generated through ad impressions, clicks, and conversions.
Revenus de l’écosystème OEM
Les OEM peuvent mettre en œuvre diverses stratégies d'intégration d'écosystème pour générer des revenus en tirant parti des partenariats, des plates-formes et des développeurs tiers. Créez un écosystème interconnecté où les véhicules, les smartphones, les entreprises et les infrastructures urbaines communiquent de manière fluide, offrez aux consommateurs une expérience utilisateur cohérente et intuitive et aux équipementiers des sources de revenus récurrentes.
Developer Platforms
Integrate developer platforms and application programming interfaces (APIs) that enable third-party developers to build and deploy apps and services within the vehicle ecosystem. OEMs can charge developers for access to these platforms, API usage, or subscription fees based on the value of the services provided.
App Marketplaces
Establish app marketplaces within vehicles, similar to smartphone app stores, where users can discover and download a wide range of apps and services. OEMs can charge developers a commission or listing fee for each app sold through the marketplace, creating a new revenue stream.
In-Vehicle Purchases
Enable in-vehicle purchases of digital goods and services, such as navigation maps, entertainment content, and productivity tools. OEMs can take a percentage of each transaction as a platform fee, similar to app stores on mobile devices.
Subscription Services
Offer subscription-based services that provide access to premium features and content within the vehicle ecosystem. These services can include advanced navigation, streaming media, and personalized assistance. OEMs can charge users a monthly or annual subscription fee, with a portion of the revenue shared with content providers and developers.
Advertising and Sponsorships
ButtonMonetise the vehicle ecosystem through targeted advertising and sponsorships. OEMs can partner with brands and advertisers to deliver relevant ads and promotions to users based on their location, preferences, and behavior. Revenue can be generated through ad impressions, clicks, and conversions.
Data Monetisation
Leverage the data generated by third-party apps and services within the vehicle ecosystem to create new revenue streams. OEMs can aggregate and anonymize this data to provide valuable insights to advertisers, marketers, and urban planners, charging a fee for access to the data.
Partnership Programs
Establish partnership programs with third-party developers, content providers, and service providers to co-create and distribute innovative solutions within the vehicle ecosystem. OEMs can generate revenue through partnership fees, revenue-sharing agreements, and joint marketing initiatives.
Pourquoi choisir les partenaires Drivetech ?
Générez des revenus liés à la mobilité de nouvelle génération
Un véhicule à la fois
En partenariat avec Drivetech Partners, les équipementiers automobiles peuvent transcender les modèles commerciaux traditionnels, en exploitant le vaste potentiel des revenus connectés.
Contactez-nous dès aujourd'hui pour explorer toute la gamme des opportunités qui attendent votre marque à l'ère connectée.
