Ferrari is taking a monumental step in its 85-year history as it prepares to unveil its first fully electric vehicle on October 9, 2025, during the company's Capital Markets Day. This groundbreaking release represents Ferrari's strategic response to the global shift toward electrification while maintaining the brand's legendary performance credentials and emotional appeal that have defined the prancing horse since 1939.

Key Takeaways

• Ferrari will unveil its first EV in October 2025, with sales beginning in early 2026

• The electric Ferrari will likely be a four-door GT or SUV-like vehicle priced above $500,000

• Production will occur in the new sustainable "E-Building" at Maranello headquarters

• Ferrari plans to develop key components in-house, including batteries, motors, and inverters

• The company aims for 60% electrified sales by 2026 while maintaining combustion engines

The Historic Unveiling: Ferrari's First Electric Vehicle

Ferrari CEO Benedetto Vigna has confirmed that the brand's first all-electric model will make its debut on October 9, 2025, during Ferrari's Capital Markets Day. The unveiling will occur in three distinct stages, with the multi-phase reveal beginning in October 2025. Customers eager to own this historic vehicle won't have to wait long after the reveal, as sales and deliveries are scheduled to commence in early 2026, specifically October.

Vigna has teased that the EV will be launched "in a unique way," befitting its significance to the brand. This pivotal moment comes as Ferrari demonstrates strong financial performance, posting a 15% increase in Q1 2025 core earnings while actively preparing for this electric evolution.

Vehicle Design and Architecture

Spy photographs of test vehicles suggest Ferrari's first EV will likely be a four-door GT or SUV-like crossover. Prototypes have been spotted sporting a modified Maserati Levante body combined with Ferrari Roma headlights, offering clues about the vehicle's potential styling direction. The design is expected to accommodate four passengers comfortably, potentially following some design cues from the Ferrari Purosangue introduced in 2022.

The electric Ferrari will feature sizable wheels and may be shorter in height than the Purosangue. Ferrari has confirmed that prototype testing is well underway, with test vehicles having already completed "several thousand kilometers" of real-world evaluation, ensuring the electric Ferrari delivers the dynamic experience customers expect from the brand.

Premium Positioning and Competition

The first Ferrari EV won't come cheap, with an expected starting price above $500,000. This represents a significant premium over Ferrari's current average sale price of around €350,000, positioning it firmly in the ultra-luxury segment. CEO Vigna has previously noted that Ferrari typically finalizes pricing about a month before launch.

This premium positioning will place the electric Ferrari in competition with other high-end electric vehicles like the Maserati GranTurismo Folgore and Rolls-Royce Spectre. Depending on its performance capabilities, it may also compete with electric hypercars such as the Rimac Nevera. Despite the shift to electrification, Ferrari's prestigious reputation and brand cache are expected to maintain strong appeal among its traditional customer base and attract new electric-curious buyers.

The E-Building: Ferrari's EV Production Hub

In June 2024, Ferrari opened its new dedicated electric vehicle factory in Maranello, Italy. This impressive facility, known as the "E-Building," spans 42,500 square meters (approximately 450,000 square feet) and stands 25 meters high with multiple floors dedicated to assembly, logistics, and component production.

The state-of-the-art facility employs more than 300 workers and has been specifically designed for the simultaneous production of electric, hybrid, and traditional internal combustion vehicles. This flexibility will be crucial as Ferrari navigates the transition period between propulsion technologies. The E-Building represents Ferrari's commitment to sustainability, powered by over 3,000 solar panels generating 1.3 MW of electricity. After the planned shutdown of its trigeneration plant, the facility will operate entirely on renewable energy.

In-House Technology and Performance Focus

Ferrari has committed to producing critical EV components in-house, including high-voltage batteries, electric motors, axles, and inverters. This vertical integration approach allows Ferrari to maintain tight control over the performance characteristics and quality of these vital systems. The company will leverage expertise gained from its existing plug-in hybrid models like the SF90.

Rather than resorting to artificial engine sounds, Ferrari plans to amplify natural electric motor sounds internally, creating an authentic yet exciting auditory experience. The EV may incorporate elements from Ferrari's F80 hypercar with 800V architecture, promising exceptional performance. Test production has already begun with Purosangue and SF90 models to ensure manufacturing processes are perfected before the EV launch.

Balancing Tradition with Electrification

Ferrari has made it clear that it will continue producing combustion engines until they are outlawed, taking what the company describes as a "technological neutrality" approach. This strategy acknowledges one of Ferrari's biggest challenges: preserving the brand's emotional appeal and performance legacy while embracing electrification.

The upcoming EV represents Ferrari's adaptation to global electrification trends while maintaining its distinct brand identity. To preserve its exclusivity, Ferrari will continue limiting per-model output, ensuring that demand exceeds supply. Looking ahead, a second Ferrari EV is already in early development stages, indicating the company's long-term commitment to electric mobility.

Ferrari's Sustainability Roadmap

Ferrari has set ambitious targets for its electrification journey, aiming for 60% of sales to be EV or PHEV models by the end of 2026. In 2024, Ferrari's shipments already consisted of 51% hybrid and 49% internal combustion vehicles, showing significant progress toward this goal. The company has also committed to achieving carbon neutrality by 2030.

Rather than focusing solely on volume, Ferrari is prioritizing "revenue quality over quantity" in its production strategy. The new E-Building will play a crucial role in supporting Ferrari's sustainability goals while the brand carefully balances electrification with maintaining the exceptional driving experience that customers expect from a car bearing the prancing horse emblem.

Sources: electrek.co Ferrari launching first EV 2025 sneak peek, caranddriver.com Ferrari EV debut 2025, roadandtrack.com Ferrari electric sports car plan, matfoundrygroup.com Ferrari's first fully electric car what we know so far, auto.hindustantimes.com Ferrari to start selling its first electric car in October 2026, electrive.com First Ferrari EV factory opened, caranddriver.com Ferrari EV SUV future cars, ferrari.com Inauguration of the Ferrari e-building